Fight email list attrition with Direct Mail
October 29th, 2009
“Fight Attrition with Direct Mail” is an article from Acxiom, a company specializing in database marketing services. It highlights how direct mail is still an important part of any company’s marketing mix. With so many channels – social media, sponsored searches, email, web banner ads – it’s easy to overlook more traditional channels such as direct mail, outbound prospecting and face-to-face networking compliment e-marketing.
Read the article here.
Entry Filed under: Marketing Resources
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