PBR Graphics, Inc. Blog

Promoting a well planned event.

July 1st, 2009

In advertising or promoting an event it’s always a good feeling when your efforts are successful – it’s why you did it after all! In April this year we printed a brochure and insert for Tri-City BMX to promote their open house in May.

The brochure advertised their track location, summer race schedule, and offered answers to frequently asked questions – such as “What is BMX?” and “What equipment do I need so I can race BMX?”. Inserted into the brochure was a 3.5″ x 8.5″ stuffer promoting their May open house to introduce people to the sport of BMX. The insert described the debut of BMX as an Olympic sport, as well as a confidence building and fun family activity.

So far you are probably wondering what’s special about this project? Was it the design? the colors? the fonts? the size? the paper? the copy? – nope…..

In my opinion their printed pieces has the right message, but it was the distribution that was the key to their success.

They aimed the distribution squarely at their target market – elementary and middle school age kids. They contacted the schools surrounding their track location and asked for permission to distribute the brochures in the homerooms to promote this family friendly activity. They didn’t mail it to the parents, they went straight to the kids.

Over 100 people turned out for the open house. 22 new riders signed up that day, and a total of 81 new riders have joined through June 15. The majority of the new riders are 6 – 12 years old.

This is a great example of an organization aiming their offer effectively at their core prospects!

Entry Filed under: Success Stories