Archive for October, 2009
“Fight Attrition with Direct Mail” is an article from Acxiom, a company specializing in database marketing services. It highlights how direct mail is still an important part of any company’s marketing mix. With so many channels – social media, sponsored searches, email, web banner ads – it’s easy to overlook more traditional channels such as direct mail, outbound prospecting and face-to-face networking compliment e-marketing.
Read the article here.
October 29th, 2009
One of the best features of any software is the community that develops around it. From beginners seeking information on how to get started to experts sharing their knowledge. A neat product Adobe created called “Kuler” (pronounced “cooler”) is web based tool that allows you to create and save color palettes. These colors can be imported as swatches in your Creative Suite programs, saved and shared with others. It’s very easy to use and is worth trying for your next project – put in a color value and have Kuler show you other colors that will work with it. You can also search for color palettes created by other users based on a theme.
The Kuler website is http://kuler.adobe.com/ and a short video on using Kuler with Creative Suite is http://www.channels.com/episodes/show/3180460/Get-Kuler-with-Pantone
October 26th, 2009
We work with many fund raising and membership based non-profits that are looking to make their print dollar work as had as possible for them. One of the resources we direct people to for stock photos is MorgueFile. http://morguefile.com/. It’s not only a free resource for photos, but a community with many bloggers offering advice and techniques on creating and using photos. Click on the “Classroom” tab at the website to see the lessons available.
October 19th, 2009
We often get requests for small quantities (<100) of paper for special applications that prove too costly to produce on a one-time basis. If you have need for a small quantity of membership cards, certificates, display stands for small signs, or pre-numbered tickets for an event or door/bottle hangers.
Even an office supply store would only have a limited selection of papers and sizes. One of the best resources we’ve found is BlanksUSA from Minneapolis Minnesota. Visit their website at www.blanksusa.com
October 12th, 2009
