Fight email list attrition with Direct Mail
“Fight Attrition with Direct Mail” is an article from Acxiom, a company specializing in database marketing services. It highlights how direct mail is still an important part of any company’s marketing mix. With so many channels – social media, sponsored searches, email, web banner ads – it’s easy to overlook more traditional channels such as direct mail, outbound prospecting and face-to-face networking compliment e-marketing.
Read the article here.
Add comment October 29th, 2009
