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Extended packaging: consumers access additional information about products through their mobile phone.
Content purchase and delivery: digital products such as videos, games and music can be tried and sold via mobile phones.
Mobile coupons: mobile phones are used both to capture and redeem coupons and discounts.
Authentication: mobile phones are used to check whether or not a product is genuine.
Re-ordering: Mobile phones are used to reorder products with orders sent to the supplier in a standard format. Consider a pizza shop putting a QR code on their menu to be scanned for "today's special". With the special being at the mobile website, the pizza shop manager can change the special throughout the day instead of being limited to what is on the printed flyer.
Mobile self-scanning: consumers in supermarkets use their mobile phone (rather than a device supplied by the supermarket) to scan products as they do their shopping.
Non-Profits can put QR Codes on posters or other displays to allow mobile users to donate or register on the spot.
Consider including a QR Code in your next printed event invitation to allow people to respond quickly.
Put a QR code on your businesses front door to allow people to get more information if they are not ready to come in.
Include a QR code on your business card to allow a mobile phone user to save your contact info into their phone.
Include a QR code on your package to allow users to see a video of how to use your product.
Use QR codes to get mobile users to sign-up for your email newsletter.

QR codes allow for "Mobile Marketing”

QR codes to help our customers do "mobile marketing.” Mobile marketing is expected to fundamentally change the way consumer marketing occurs. Instead of a campaign- based approach, there is a shift towards a dialogue where consumers are willing to share information and companies are able to make use of that information in a more valuable way.

Four key factors distinguish mobile marketing from other traditional forms of marketing.

It is:

--- Permission-based: unlike other forms of mass marketing, consumers need to give their permission before being marketed to.

---Targeted: by agreeing to share information about themselves and their buying habits, consumers allow businesses to improve the relevancy of the offers they send out.

---"Live”: because of the nature of mobile phones, responses can be processed to give real-time visibility of reaction to specific offers.

---Two-Way: using mobile devices, consumers can not only respond to offers but also request specific types of information or interest (for example, offers related to a brand or a category) as well as sharing information with their peers.

Mobile marketing is also considered a more trusted channel than email. Very strict rules have regulated marketing to mobile phones. As a result, unsolicited communication (spam) is not a problem in the same way that it is for email.

The main aspect that makes mobile marketing different from other channels is the ability to send the right message to the right person at the right time and so trigger a better response rate.